A news post from molinare:
http://demo.mindcorp.co.uk/molinare/?p=424
The TV screen is no longer the centre of attention.
With the advent of tablets and smartphones, viewers are starting to change the way they watch TV. According to a study released by AC Nielson, 70% of tablet owners and 68% of smartphone owners use their devices while watching television.
Tablets like the iPad and Motorola Xoom are positioning themselves as a media portal, especially for TV and video. And the strategy seems to be working; According to a recent study in the UK, iPad owners are big consumers of TV:
87% watch YouTube
74% watch catch-up TV
52% watch iTunes videos
38% watch live TV
So how can TV operators respond?
Sourced from: TV Genius » Blog
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