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Friday, 17 June 2011

YoYo Games (1) - Living Room

In May/April 2011 I was contracted by a small local games company in Dundee called YoYo Games to create one or a series of three viral ads for their new app called Synch Simple. It was supposed to capture the swaying motion of the game that people playing it tend to pick up and the idea that it is a easy game targeted for all age groups.


The first idea I developed/brainstormed was a living room scene. Starting off very slow, a sort of older person's looking home. A few items strewn around reflect the swaying motion of the game.


I made a more detailed animatic to demonstrate this idea out of the image below.


Here the animatic:


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