The living room idea seemed too planned in the end and didn't feel like a viral add. I had brainstorming session with Duncan Nicoll, who was helping me out with the project and came up with a type of flash mob idea.
Someone walking down high street, looking like they are doing some sort of dance, pedestrians throwing glances and in the end it's revealed that person is playing Synch Simple.
Here the demo for the Public Dancing viral:
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